Senior Product Designer, Toronto

I make complicated products feel obvious.

Fintech and B2B SaaS, from first sketch to shipped code. I shipped TurboTax at Intuit, co-founded SendNow, and now lead product design for MarketPlate.

See the work

12+years designing products, from print to systems to prompts

+45%conversion on a TurboTax Live homepage A/B test

0 → 1co-founded and designed SendNow from scratch

Selected work

All projects

Intuit TurboTax Live homepage test Storytelling vs. product cards, tested on mobile.

Co-founder SendNow Cold email with inbox rotation and deliverability built in.

Mobile Koza: dignity in care Two apps, one for families and one for caregivers.

B2B SaaS ReplyForce Outreach and audience orchestration in one hub.

“A pencil has never once cared what it wrote.”

The Pipeline Does Not Grade Scars: a letter on AI screening, cargo-cult craft, and what hiring forgets about design.

Read the letter

Got a hard problem?

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