Resume
Founding Product Designer
Senior product designer and operations lead with 12+ years on 0-to-1 and scaled B2B SaaS, fintech, and enterprise platforms. I design in Figma and ship UI with Cursor and Claude, treating code as the source of truth. Work spans Blank Space, SendNow, Klarity, ReplyForce, TurboTax, and ProFile, including design systems and 0-to-1 launches. One Intuit effort raised user satisfaction 25%.
Experience
Operations Manager & Product Design Lead at Blank Space Corp.
- Led end-to-end product strategy and the operating framework for an all-in-one B2B restaurant management platform.
- Built scalable design systems and high-fidelity prototypes in Figma, then used AI-assisted tools to speed front-end execution.
- Aligned discovery with business goals and prioritized the engineering backlog through competitive analysis and usability tests.
- Managed design-to-development handoff to cut release friction and keep cross-platform UI standards tight.
Co-Founder & Product Designer at SendNow Email Marketing
- Designed and launched a 0-to-1 B2B email marketing platform MVP.
- Validated campaign management, list building, and onboarding through customer interviews and heuristic evaluations.
- Cut time-to-first-campaign by holding scope and shipping interactive prototypes engineers could build from.
- Scaled UI consistency with Figma component libraries and reusable design patterns.
Senior Product Designer at Demand Science
- Led UX/UI for Klarity, ReplyForce, and a Chrome extension used in B2B sales workflows.
- Built a centralized design system across 3+ products: tokens, scalable components, and engineering handoff docs.
- De-risked the roadmap with usability readouts that informed information architecture and interface priorities.
- Ran design QA and wrote interaction specs through continuous release cycles.
Senior UX/UI Designer at Intuit Canada
- Owned UX and UI for high-traffic seasonal releases on TurboTax and ProFile.
- Ran tax-season launches with engineering and product marketing across channels.
- Ran pre-production usability tests and A/B experiments on core paths, portals, and landing pages.
- Designed to WCAG accessibility standards on high-traffic surfaces.
How I work
Figma as blueprint — Libraries, tokens, and high-fidelity prototypes first. Engineering partnership for handoff, QA, and cross-platform UI standards.
Code as source of truth — Cursor, Claude, and GitHub Copilot to tighten design-to-code. HTML/CSS as the last mile, not a throwaway mock.
Proof before scale — Usability testing, heuristic evaluation, WCAG, and A/B experiments on real paths before a release goes wide.
Education
Advanced Diploma, Advertising & Graphic Design
Humber College — Toronto, ON · 2011 – 2014
Skills
Design systems — Figma · Paper · Notion · Scalable UI libraries · Design tokens
Technical & AI — Cursor · Claude · GitHub Copilot · HTML/CSS · Code as source of truth
Product & UX — B2B SaaS · Fintech · Information architecture · Wireframing · High-fidelity prototyping · Agile · Operational strategy
Research & testing — Usability testing · Heuristic evaluation · WCAG · A/B experimentation