Resume
Founding Design Engineer · Toronto
Senior Product Designer and Operations Leader with 12+ years delivering 0-to-1 and scaled ecosystems for B2B SaaS, fintech, and complex enterprise platforms. Bridges conceptual design and technical execution through modern AI workflows — treating code as the ultimate source of truth. Accelerated time-to-market, built scalable design systems, and drove measurable outcomes — including +25% user satisfaction — through engineering partnerships and strategic product vision.
Experience
Operations Manager & Design Engineer Lead at MarketPlate
- Spearheaded the end-to-end product strategy and operational framework for an all-in-one B2B restaurant management platform.
- Architected scalable design systems and high-fidelity prototypes, treating design as the conceptual blueprint and AI-assisted tools to accelerate front-end technical execution.
- Aligned product discovery with core business goals, prioritizing agile engineering backlogs through competitive analysis and structured usability testing.
- Tightly managed the design-to-development handoff, reducing release friction and ensuring strict adherence to cross-platform UI standards.
Co-Founder & Product Designer at SendNow Email Marketing
- Led the end-to-end design and successful launch of a 0-to-1 B2B email marketing platform MVP.
- Validated core user journeys for campaign management, list building, and onboarding through rigorous customer interviews and heuristic evaluations.
- Accelerated time-to-first-campaign metrics by enforcing strict scope discipline and delivering highly technical, interactive prototypes.
- Scaled UI consistency across the application by building and maintaining comprehensive component libraries and reusable design patterns.
Senior Product Designer at Demand Science
- Directed the UX/UI strategy and execution for multiple B2B SaaS surfaces, including Klarity, ReplyForce, and a proprietary Chrome extension.
- Engineered a centralized design system spanning 3+ product lines, encompassing design tokens, scalable components, and streamlined engineering handoff documentation.
- De-risked the product roadmap by executing structured usability readouts that directly informed high-impact Information Architecture and interface optimizations.
- Conducted rigorous design QA and delivered comprehensive interaction specs through continuous release cycles.
Senior UX/UI Designer at Intuit Canada
- Owned the end-to-end UX and UI design for high-traffic, accessible seasonal releases across TurboTax and ProFile software ecosystems.
- Orchestrated multi-channel tax-season product launches, coordinating seamlessly with cross-functional engineering and product marketing teams.
- Executed pre-production usability testing and A/B conversion experimentation on core user paths, portals, and landing pages to maximize product engagement.
Education
Advanced Diploma, Advertising & Graphic Design
Humber College — Toronto, ON · 2011 – 2014
Skills
Product Strategy & UX — B2B SaaS · Fintech Ecosystems · Information Architecture · Wireframing · High-Fidelity Prototyping · Agile Methodologies · Operational Strategy
Design Systems & Tools — Figma · FigJam · Miro · Scalable UI Libraries · Design Tokens · Component Libraries
Technical Execution & AI — AI-Assisted Development · Cursor · Claude · GitHub Copilot · HTML/CSS Integration · Code-as-Source-of-Truth Workflows
Research & Testing — Usability Testing · Heuristic Evaluation · WCAG Accessibility Standards · A/B Experimentation