Resume
Senior Product Designer · Agentic & AI-Native Experiences
I'm a Senior Product Designer with 12+ years in fintech and B2B SaaS. I turn dense, regulated, rule-heavy workflows into clear, guided experiences people can move through without help. At Intuit, I owned UX/UI for high-traffic, accessible TurboTax and ProFile releases for consumers and tax professionals. At Demand Science, I directed data-rich B2B products (Klarity, ReplyForce, a Chrome extension) and built a centralized design system across 3+ product lines. I co-founded SendNow and took a 0-to-1 B2B product from discovery to launch.
I own the full arc: discovery, customer interviews, and usability testing through information architecture, journeys, interaction specs, high-fidelity Figma prototypes, design QA, and engineering handoff. I work hands-on and technically, partnering closely with engineers through design-to-code and AI-assisted workflows (Cursor, Claude) to prototype faster and move solutions closer to build.
Experience
Operations Manager & Product Design Lead at Blank Space Corp.
- Lead product strategy and end-to-end product design for a B2B restaurant management and operations SaaS platform, from discovery through shipped UI for business users.
- Turn complex, data-rich operational workflows into clear, simpler flows before high-fidelity design, working through states, rules, and edge cases with engineering.
- Build and maintain scalable Figma design systems and high-fidelity prototypes hands-on, using Cursor and Claude to accelerate front-end execution and move solutions closer to code.
- Run usability testing and competitive analysis with engineering to decide what to fix first and prioritize the backlog against business and experience goals.
- Own design-to-development handoff and design QA so what ships matches the design across platforms.
Co-Founder & Product Designer at SendNow Email Marketing
- Designed and launched a 0-to-1 B2B email marketing MVP, owning onboarding, campaign, and list-management journeys from research through production-ready UI.
- Focused onboarding on time-to-first-campaign so new business customers reached value quickly.
- Validated journeys through customer interviews and heuristic evaluation before committing to high-fidelity execution.
- Shipped tightly scoped interactive prototypes so engineering could build faster and more accurately under ambiguity.
- Built Figma component libraries and reusable patterns that kept a small team fast and consistent as the product grew.
Senior Product Designer at Demand Science
- Directed UX/UI across data-rich B2B SaaS products, including Klarity (search, shared lists, team dashboard), ReplyForce, and a Chrome extension.
- Designed shared lists and team dashboards that made complex B2B data easy to scan and act on.
- Built a centralized design system across 3+ product lines with shared tokens, components, and engineering handoff documentation.
- Used structured usability readouts with PMs and engineers to de-risk information architecture and interface changes on the roadmap.
- Wrote interaction specs and ran design QA through continuous release cycles, so engineering had implementation-ready flows.
Senior UX/UI Designer at Intuit Canada
- Owned UX/UI for high-traffic seasonal releases across TurboTax and ProFile professional tax software in a regulated, high-trust domain.
- Broke complex tax workflows down into straightforward, step-by-step flows for consumers and for tax professionals working through detailed financial data.
- Designed to WCAG accessibility standards on high-traffic surfaces.
- Ran pre-production usability testing and A/B experiments on core paths, portals, and landing pages.
- Coordinated multi-channel tax-season launches with engineering and product marketing in a fast seasonal cycle.
How I work
Figma as blueprint — Libraries, tokens, and high-fidelity prototypes first. Engineering partnership for handoff, QA, and cross-platform UI standards.
Code as source of truth — Cursor, Claude, and GitHub Copilot to tighten design-to-code. HTML/CSS as the last mile, not a throwaway mock.
Proof before scale — Usability testing, heuristic evaluation, WCAG, and A/B experiments on real paths before a release goes wide.
Education
Advanced Diploma, Advertising & Graphic Design
Humber College — Toronto, ON · 2011 – 2014
Skills
Product & experience design — Fintech · B2B SaaS · End-to-end journeys · Complex & operational workflows · Onboarding & activation · Information architecture · User flows · Wireframing · Interaction specs · High-fidelity UI · Agile · Operational strategy
Research & testing — Discovery · User research · Customer interviews · Usability testing · Heuristic evaluation · Competitive analysis · A/B experimentation · WCAG accessibility
Design systems — Centralized multi-product design systems · Design tokens · Scalable UI & component libraries · Engineering handoff documentation · Design QA
Prototyping & tools — Figma (component libraries, variables, auto layout, prototyping) · FigJam · Miro · High-fidelity interactive prototypes · HTML/CSS
AI workflows & delivery — Cursor · Claude · GitHub Copilot · AI-assisted prototyping · Design-to-code · AI-augmented product surfaces
Languages — English · Arabic (native)