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Case study · SendNow

SendNow

I co-founded SendNow, a 0-to-1 cold email platform built to land in inboxes with multi-inbox rotation, sequences, and deliverability monitoring.

Role
Co-Founder & Product Designer
Company
SendNow
Year
2024

The problem

Cold outreach breaks when one inbox carries the whole campaign. Sending limits, spam folders, and disconnected accounts kill reply rates before messaging ever gets tested.

What I did

As co-founder and product designer I shaped SendNow from zero: information architecture, core flows, and visual system for multi-inbox outreach. Dashboard, contacts, sequence builder, campaign analytics, and warmup all had to feel like one product for teams scaling cold email.

Main dashboard

Campaign health, inbox status, and next actions in one view so operators see deliverability issues before they become reply-rate problems.

SendNow main dashboard with campaign overview

Contacts

Unlimited contacts with verification state, tags, and engagement history visible without opening a second tool.

SendNow contacts table with verification and engagement filters

Sequence builder

Step-based sequences with templates, delays, and follow-ups on a clear timeline so non-technical users can launch without guessing send order.

SendNow sequence builder with step timeline

Campaign stats

Opens, replies, bounces, and send volume tied back to the active campaign so teams can spot what is working and what is hitting spam.

SendNow campaign stats and deliverability metrics

Email warmup

Warmup settings sit beside live sending so deliverability prep is part of the workflow, not a bolt-on checklist.

SendNow email warmup configuration

Product walkthrough

See SendNow in action, or learn more on [AppSumo](https://appsumo.com/products/sendnow/).

Watch: SendNow product walkthrough ↗